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Sports Capital_Brand guide copy (2).pdf (1).png
Sports Capital_Brand guide copy (2).pdf (1).png



Benefit from the insights of world-renowned sports investment specialists

The Sports, Media and Technology sector presents high-growth investment opportunities. We help you realize them.

Whom we Service

Grow Your Vision

Rights Holders

Sports IP Owners

 ✔ Federations


✔ Tourism Boards


✔ Private Equity

✔ Sovereign Wealth Funds

✔ Venture Capital

✔ Family Offices


✔ CEO / Boards
 International Expansion
✔ M&A

Industry Anchor

Examples of industry leading organisations we've worked with 

About our Founder

Marcus John is a highly experienced sports, media and tech executive with a proven track record of achieving outsized results over his 30 years of experience in the global sports & entertainment industry. He is CEO of Sports Capital Advisors (SCA), specializing in advisory services for the sports, media and technology sector.

Featured Media Appearances

Marcus is a subject matter expert (SME) for CNBC, Bloomberg, the BBC and various print publications. He provides expert commentary and analysis on topical sports, media and policy issues.

"When you partner with Marcus, you’re not only benefiting from his immense insight, experience and knowledge. You also gain the benefit of the extensive connections he has cultivated. There is no one I know who is better connected globally in this area."

Alejandro Agag

Need to interview an expert?

One step ahead of the game.

"I had the good fortune to work with Marcus during my time at MediaCom/WPP.

As Global Head of Sports, Marcus had a real eye for unearthing opportunities, extremely knowledge about his industry, he innovated our various offerings, educated a diverse global client base and was able to effectively manoeuvre around a large 8000 employee strong organisation.

A very strong self-starter attitude with immense international experience, he was a great asset for the company and clients."

Steven Allan

Former CEO & Chairman Mediacom Worldwide


"I have worked with Marcus for over a decade by now and always found him to be one step ahead of the game. His advice and strategic inputs coupled with his immense industry specific know-how and vast network, has served me well time and time again across all our racing series. He sees opportunities in a way few others do, which makes him a very valuable advisor to have."

Alejandro Agag

Founder and Chairman of the Board, Formula-E, Extreme-E and E-1

Ready to work together? Let's Talk

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